Introduction to Business: Lumen
"This Introduction to Business course develops students’ understanding of business fundamentals with learning design structured around timely, real-world case studies and examples. Key topics include the role of business, the global economic and legal environment, ethics, marketing, accounting and finance, and managing processes and operations. Enriched OER content (text, video, simulations, etc.) orients students to the shifting business landscape and prepares them for success in business program curriculum and the workplace." Organized into 17 modules, each with a "Why It Matters" intro and "Putting It Together" summaries with discussions and assignments. Faculty resources include a PDF format and PowerPoints. Online and PDF format; PDF download is recommended as a print backup rather than as the primary textbook. Course has overall CC BY (Creative Commons - Attribution) license, but individual pages may have different or additional licenses. Eligible for Print on Demand