White Paper Style Guide

Additional Reading

Before You Start

Consider Your Audience

►What do they ALREADY know and what is new to them?

►What are their expectations?

►In what way might they be resistant to your message?

►Does your whitepaper have a function? 


Basic Layout of a Whitepaper

How to Create Citations in a White Paper

Citations in white papers function differently than they do in academic research papers. Generally in a white paper, citations support the assertion of a fact, number, or a quotation. (Graham).

 Choice of citation style within a white paper varies by context. There should definitely be citations where called for *, but whether there are in-text or end note citations will depend on the subject, content and audience for the white paper.

from Footnotes or Endnotes in a White Paper by Gordon Graham



*See this web page by Gordon Graham.