Business Textbooks: Library Subscription and Open Access

2021. By Pierre Yann Dolbec.
The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.

2012, by Kimberly Richmond.
Teaches students about the proven process of selling, how to apply the tenets of selling, how to sell themselves and get the job they want.

2011, by John Burnett
Introduces students to the marketing strategies and tools that practitioners use to market their products.

2015, Author name withheld at request of original publisher.
Teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.

2012, by Joe E. Urbany, University of Notre Dame, and James H. Davis.
Executives appreciate how the 3-Circle model simplifies the integration of customer, firm, and competitor analysis to generate growth strategies. It also provides a common language and process for understanding and explaining competitive advantage and for identifying profitable growth strategy.

2018, by Rob Stokes.
Based on Quirk Marketing's unique Think, Create, Engage, Optimise structure and processes. Includes chapters on recent marketing trends, updated facts and figures and all new real-world case studies showing the application of digital best practice.