The role of marketing in the economy. The elements of the marketing mix--product, price, distribution, and promotion--are discussed in the context of social and political constraints on marketing activity.
2021. By Pierre Yann Dolbec.
The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.
2015, Author name withheld at request of original publisher.
Teaches the experience and process of actually doing marketing - not just the vocabulary. It carries five dominant themes throughout in order to expose students to marketing in today's environment: Service dominant logic, sustainability, ethics and social responsibility, global coverage, and metrics.
2012, by Joe E. Urbany, University of Notre Dame, and James H. Davis.
Executives appreciate how the 3-Circle model simplifies the integration of customer, firm, and competitor analysis to generate growth strategies. It also provides a common language and process for understanding and explaining competitive advantage and for identifying profitable growth strategy.
2018, by Rob Stokes.
Based on Quirk Marketing's unique Think, Create, Engage, Optimise structure and processes. Includes chapters on recent marketing trends, updated facts and figures and all new real-world case studies showing the application of digital best practice.