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Survey research refers to the use of standardized questionnaires or interviews to collect data about people and their preferences, thoughts, and behaviors in a systematic manner. The survey method can be used for descriptive, exploratory, or explanatory research. This method is best suited for studies that have individual people as the unit of analysis, although groups, organizations or pairs of organizations, such as buyers and sellers, are also studied using surveys.
Before actually beginning the survey researchers should know how they want to analyze the data.
Adapted from Social Science Research: Principles, Methods, and Practices by: Anol Bhattacherjee. Provided by: University of South Florida. Located at: http://scholarcommons.usf.edu/oa_textbooks/3/. License: CC BY-NC-SA: Attribution-NonCommercial-ShareAlike.
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