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Survey Research: Design and Presentation

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Survey Research Design

Survey research refers to the use of standardized questionnaires or interviews to collect data about people and their preferences, thoughts, and behaviors in a systematic manner. The survey method can be used for descriptive, exploratory, or explanatory research. This method is best suited for studies that have individual people as the unit of analysis, although groups, organizations or pairs of organizations, such as buyers and sellers, are also studied using surveys.

Before actually beginning the survey researchers should know how they want to analyze the data.

Adapted from Social Science Research: Principles, Methods, and Practices by: Anol Bhattacherjee. Provided by: University of South Florida. Located at: License: CC BY-NC-SA: Attribution-NonCommercial-ShareAlike.


E-Books on Survey Research Design

Please note: when accessing the title above you will be asked to sign in to the O'Reilly platform. Click "Find my institution", then click "Institution not listed?" and sign in with UML email. It makes sense to create an O'Reilly account, but keep track of the password; the platform is sticky about autofilling saved passwords.

The Craft of Research, Wayne Booth