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Business Research Guide

Environmental Scans and Case Studies

  • Environmental Scan: Why, When, How - Knowing the existing organizations and market conditions in your industry are essential when starting a business. This guide offers material explaining the value of environmental scans and how to craft one yourself.
  • Business Case Studies - Case studies can help you understand the factors that have impacted a business or industry over time. This guide provides resources for writing your own case studies or finding existing ones in our databases.