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White Paper Style Guide

Before You Start

Consider Your Audience

What do they ALREADY know and what is new to them?

What are their expectations?

In what way might they be resistant to your message?

Does your white paper have a function? 


Basic Layout of a White Paper

How to Create Citations in a White Paper

Citations in white papers function differently than they do in academic research papers. Generally in a white paper, citations support the assertion of a fact, number, or a quotation. (Graham).

 Choice of citation style within a white paper varies by context. There should definitely be citations where called for *, but whether there are in-text or end note citations will depend on the subject, content and audience for the white paper.

from Footnotes or Endnotes in a White Paper by Gordon Graham



*See this web page by Gordon Graham.