In broad terms, qualitative research is about finding meaning beyond what can be described with numbers. Often we think of qualitative research as referring to methods such as case studies, field observations, interviews, questionnaires, and focus groups; however, qualitative research can also incorporate a variety of methods of interpreting, evaluating, and theorizing about social concepts, both broad and narrow. Qualitative research is practiced in diverse disciplinary fields and interdisciplinary arenas, and it is applied to many kinds of social issues and problems. Qualitative researchers often examine artifacts produced by a culture or group. While this may call to mind archeological digs featuring shards of pottery or weapons, today artifacts may encompass any cultural material from advertisements to digital archives.
Qualitative researchers seek to describe or evaluate research subjects or topics in ways that offer more flexibility than quantitative research. This flexibility is simultaneously the most beneficial and most problematic aspect of qualitative research because with almost limitless choice of what and how we can study, researchers must contend with seemingly limitless terminology about the paradigms, perspectives, and philosophies that guide their choices. Each qualitative researcher must develop a set of methodological principles which reference the history of the methodology, the researchers' disciplinary focus, and the problems they study.
This guide will introduce key concepts in qualitative research and provide links for further exploration.
In short, qualitative researchers seek to understand the tacit or implicit issues within cultural practices and social contexts. The goals of qualitative research can be:
Dr. Leslie Curry, “Fundamentals of Qualitative Research Methods: What is Qualitative Research (Module 1)” https://www.youtube.com/watch?v=wbdN_sLWl88