MKGT.2010: Marketing Principles
Examines the role of marketing in the economy: the elements of the marketing mix
✦ product
✦ distribution
✦ promotion
✦ pricing
in the context of environmental forces rewarding and constraining business activity.
The guide offers library support for succeeding in MKTG. 2010. Here you will find links to help with research: library databases, government information, company information, and ebooks on marketing topics. Additionally the guide contains video tutorials to help you use the library, including how to:
✦ choose a research topic
✦ search in databases
✦ get the articles you need
✦ evaluate websites
✦ create citations
and most especially how to get help from the librarians.
