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Multiple industries now make up the overall “business of sports”. Amateur sports, professional sports, youth sports, athletic performance gear and fashion apparel, fantasy sports, memorabilia and sports media are each multi-billion dollar industries in their own right. This course will explore the social and economic challenges faced by managers in various sectors of the sports industry as they attempt to address the ever increasing competition for fans, sponsors, broadcast viewership, media exposure, public financing and athletic talent.
Students will learn what it is like to work in various divisions of the sports industry. Industry practitioners will walk the students through the day-to-day operations of these departments and explain successful strategies for obtaining these jobs. Students will go beyond wins and losses on the field to examine the fundamental business challenges that sports managers’ confront in a variety of industry sectors.