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NonProfit / Marketing & Management - Finch

Guide for Prof. Deb Finch's NonProfit classes.

Fundraising Calendars

As you plan your annual fundraising events, find out whether and when other nonprofits in your geographic area are planning events. If you are drawing from the same donor pool, choose a date when your donors will not have to choose between events sponsored by the organizations they support.

What your calendar needs to do:

➔ Have clear goals aligned with your mission, and have deadlines for the goals. 
➔ Be reflective of data generated from the calendars of past years.
➔ Keep track of how recently donors have been asked/thanked for a donation.

➔ Help decide dates for major events and maintain the dates.

Journal Articles: Engaging Donors

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