As you plan your annual fundraising events, find out whether and when other nonprofits in your geographic area are planning events. If you are drawing from the same donor pool, choose a date when your donors will not have to choose between events sponsored by the organizations they support.
What your calendar needs to do:
➔ Have clear goals aligned with your mission, and have deadlines for the goals.
➔ Be reflective of data generated from the calendars of past years.
➔ Keep track of how recently donors have been asked/thanked for a donation.
➔ Help decide dates for major events and maintain the dates.