NVivo is software designed to manage data collected during research. It covers all kinds of media. With it you can store and sort all your data in one platform, from quantifiable demographic information to qualitative open-ended questions and interviews.
NVivo provides tools to categorize and classify your data. You can automatically sort sentiment, themes and attributes in seconds. It allows you to exchange data with SPSS for further statistical analysis.
With NVivo you can cross tabulate mixed methods data and visualize the results to brainstorm and map ideas, explore connections between project items and discover new paths of investigation.