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Welcome to Marketing Principles
This is an introductory course in marketing. The goal of this course is to introduce you to the world of modern marketing. The role of marketing in the economy will be studied. The elements of the marketing mix - product, distribution, promotion, and pricing-are discussed in the context of environmental forces rewarding and constraining business activity.
Upon completion of the course, a student will be able to demonstrate the following for a new or existing product or service:
Apart from these, this course will strengthen your ability to work effectively in teams. Additionally, it will help you to refine your oral communication skills – skills that students must possess to become employable.
Grewal and Levy, Marketing, Paperback 6 th edition, McGraw Hill-Irwin Publishing Co,
MHID: 1259924033 / ISBN: 9781259924033. A digital or rental version is also available from McGraw-Hill for less money.
Marketing by Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors up to date tools every month through the monthly newsletter.It has a strong emphasis on experiential learning and focuses on the value that marketer’s create for the firm. In addition the authors have incorporated the theme of Entrepreneurship throughout the text, building on Babson’s reputation as the top school for entrepreneurship in the country. As one of the shortest of the hardback books on the market Grewal also fits the changing needs of professors to present a more concise look at key marketing concepts.