Twitter and Facebook for Professional Use

What is a tweet?


A Tweet is any message posted to Twitter which may contain photos, videos, links and up to 140 characters of text. Once you've signed up, just type your first Tweet in the update box. We'll even count the characters for you! Click the Tweet button to post the update  to your profile.

What do I need to know about tweeting?

How do I tweet

  1. Type your Tweet into the box at the top of your Home timeline, or click the Tweet button in the top navigation bar.
  2. Make sure your update is fewer than 140 characters. Twitter will count the characters for you
    Note: Read about how to include photos in your Tweet here, how to include a video in your Tweet here, and how to include a link in a tweet here
  3. Click the Tweet button to post the Tweet to your profile.
  4. You will immediately see your Tweet in the timeline on your homepage.
  5. Read about deleting tweets here
  6. Read about posting Tweets via the Twitter for Android app here, and via the Twitter for iPhone app here.

What should I tweet?

You can tweet about new research, interesting articles, podcasts, papers or anything your doing professionally that you would like to share. These tweets can be in the form of text, videos, links and photos. 

Who sees my tweets?

Anyone that is following you can view your tweets. To manage your followers see the Connect on Twitter page.

Tips and Features

Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages.

  • People use the hashtag symbol # before a relevant keyword or phrase (no spaces) in their Tweet to categorize those Tweets and help them show more easily in Twitter Search. 
  • Clicking on a hashtagged word in any message shows you all other Tweets marked with that keyword.
  • Hashtags can occur anywhere in the Tweet – at the beginning, middle, or end.
  • Hashtagged words that become very popular are often Trending Topics.

You can pin a Tweet to your profile so that when others visit your profile page, it is the first Tweet they will see.

To pin a Tweet:

  1. Go to your profile page.
  2. Find the Tweet you’d like to pin and click the ellipsis icon (•••).
  3. Select Pin to your profile page.
  4. Click Pin.

To unpin a Tweet:

  1. Go to your profile page.
  2. On the Tweet that you have pinned, click the ellipsis icon (•••).
  3. Click Unpin from profile page.
  4. Click Unpin.

Note: You may notice that some of your Tweets’ fonts appear bigger than others. Tweets that have received more engagement will appear slightly larger, so your best content is easy to find.

Adding your location to a tweet shows your followers the location you are Tweeting from. You can choose to add a location to your Tweets using Twitter for Android, Twitter for iOS, or other mobile applications.

To add a location to your Tweets:

Tweeting with your location is disabled by default for everyone.

  1. In the Tweet compose box on, click Add Location (next to the location marker) in the compose box.
  2. Your current location will be displayed.
  3. Click the location button again to see a dropdown menu with other options. You can choose any location listed, and your selected location will show up with a green checkmark.
  4. You can also search for a location by using the search field at the top of the location menu.
  5. The Turn location on settings will be saved, so the next time you compose a Tweet on your location information will automatically appear and be associated with your Tweet.
    Note: Your browser may ask to “Remember Your Location" or to "Share Location". Click "Yes" if asked.

To stop including your location in your Tweets:

  1. In the Tweet compose box on, click the button with your location.
  2. Select Turn off location from the dropdown menu.
  3. The Turn off location setting will be saved, so next time you compose a Tweet on your location information will not appear.

For more information on adding location see here

What is a Retweet (RT)?

Retweet is a re-posting of someone else's Tweet. You can use the built-in Retweet feature for this. If you'd like to add your own comments to the tweet, you can use the quote Tweet feature. Both are outlined below. 

What does a Retweet look like?

Retweets look like normal Tweets with the author's name and username next to it, but are distinguished by the Retweet icon and the name of the user who retweeted the Tweet. If you see a message from a stranger in your timeline, look for retweeted by info in the Tweet — the retweeter should be someone you follow.

How to Retweet:

  1. Hover over a Tweet.
  2. Click the Retweet icon. 
  3. A pop-up will show you the Tweet you're about to Retweet.
  4. Click the Retweet button.
  5. The Tweet will then be shared with all of your followers as a Retweet!

How to undo a Retweet:

  1. Find the Retweet you’d like to undo.
  2. The Retweet icon will be highlighted. 
  3. Click the Retweet icon and the Tweet will be removed from your profile timeline. Note: Undoing a Retweet will remove it from other timelines, however it may still appear on mobile devices displaying cached timelines or in cross-postings to Facebook.

How to use quote Tweet to add your own comments:

  1. Hover over a Tweet, Click the Retweet icon. 
  2. A pop-up will show you the Tweet and a comment box, type your own comments in the Add a comment field. 
  3. Click the Tweet button.
  4. The Tweet will then be shared with your followers as a quote Tweet!
  5. To delete a quote Tweet, find the quote Tweet you'd like to undo, 
  6. Click the More icon (...) and select Delete Tweet.

Note: You cannot Retweet your own quote Tweet. 

Where do Retweets appear?

  • Tweets retweeted by other people: You can see Retweets your followers have retweeted in your home timeline
  • Tweets you have retweeted: A retweet from someone you follow will be visible on your profile timeline; a retweet by someone you do not follow will be visible on your profile and home timelines
  • Your Tweets that others have retweeted: Go to Notifications in the top navigation bar. In the Notifications section you will see all activity concerning your Tweets — including which have recently been retweeted and by whom

How do I turn Retweets off?

You can turn off Retweets for a specific user if you don’t like what they share. Select Turn off Retweets from the gear icon drop-down menu on a user's profile to stop seeing Tweets they've retweeted.

Did you know you can link to a Tweet just like you do to a webpage? Every Tweet has its own URL that you can bookmark or share with friends.

How to find a Tweet's URL:

  1. Locate the Tweet anywhere on
  2. Click the ••• More icon located within the Tweet.
  3. From the menu that pops up, select Copy link to Tweet.
  4. A prompt will display the link to the Tweet so you can copy it to your clipboard.

Want to embed a Tweet on your website? You’re in luck! Twitter has made it possible for you to display fully functional Tweets on your website or blog in a few simple steps. 

To embed a Tweet on your website or blog:

  1. Click the ••• More icon located within the Tweet.
  2. From the menu that pops up, select Embed Tweet.
  3. If the Tweet is a reply to another Tweet, you can uncheck the Include parent Tweet checkbox to hide the parent Tweet.
  4. If the Tweet includes media, you can uncheck the Include media checkbox to hide photos, GIFs, or videos displayed alongside a Tweet.
  5. Copy and paste the code provided into your blog or website.

Definition: The Tweet button allows you to quickly share the webpage you’re viewing with all of your followers. Clicking the Tweet button provides you with a pre-populated Tweet containing a link to that webpage, which you can customize before sending.

How to use the Tweet button:

  1. When you see the Tweet button on a webpage that you feel like sharing, click it.
  2. If you're not already logged in to Twitter, you will be prompted by a pop-up box to log in.
  3. A Tweet box will appear for you to post a Tweet linking to the webpage you visited. Your 
  4. remaining characters are counted in the bottom right. Edit the Tweet if you would like to. 
  5. When your Tweet is ready, click “Tweet.”
  6. The box will then show you information about related Twitter accounts – you may follow these users, or simply close the box.

How to put the Tweet button on your site: 

  1. Go to
  2. Customize the Tweet button – choose pre-populated text for the message, and confirm which Twitter accounts you'd like to suggest to users. The main account you specify will become an @mention in the Tweet. (By default, we'll use the username of whichever account you're currently logged into in the button.)
  3. Copy and paste the code into the HTML of your website wherever you would like the button to appear.
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