Twitter and Facebook for Professional Use

Tweet & Post

In the Classroom

Social media has found a prominent place in the college classroom. In fact, nearly 80 percent of faculty members are using social media in some way, according to a recent survey of nearly 2,000 college faculty by the Babson Survey Research Group published in April. While some platforms, such as YouTube, have been widely accepted in the classroom, Twitter has been slower to catch on as a teaching tool. Read more...

Welcome to the Twitter & Facebook Research Guide

This research guide is designed to help you utilize Facebook and/or Twitter in an academic and professional manner to rely interesting research, ideas, media, etc. Here you will find information on setting up an account and then using this account to connect with like-minded professionals.

Twitter: Begin by learning what Twitter is. You can then set up your account and customize your profile. This page details information on changing settings, sending tweets, Twitter lingo and connecting with other users.

Facebook: Learn about the variety of options when creating a Facebook profile vs. a page, along with how to post, share and connect with Facebook.

Connect Twitter & Facebook: Link your Facebook with your Twitter to make social networking fast and simple. 

Thought-Casting vs. Life-Casting

When maintaining a Twitter or Facebook profile there are two routes to take: thought-casting and life-casting. For the professional use, thought-casting is the preferred option. Thought-casting refers to sharing ideas, news stories and research. Posts would include your opinions on recent articles, links to papers, etc. Life-casting on the other hand is the default for the common profile. Posts would include family pictures, daily activities, etc. In updating a professional page, thought-casting is the way to reach other academics and share knowledge. 


Twitter and Facebook are open to anyone and everything - from academics, to professionals, celebrities, scientists, company's and organizations. Personal accounts are free to use and have a variety of functions in the scheme of social networking in academia.